Google Ads that fill assessment calendars.
California only. One practice per area. Start at $200. You don’t touch anything.
No monthly fee, no contract, no per-lead fees, one practice per area.
This is not a theory.
I run this for one practice in the Bay Area. $50 a day in ads at about $4.85 a click. Her last $400 of spend booked one $5,000 evaluation.
[LEADS PER MONTH]
qualified parent leads a month
$[COST PER LEAD]
average cost per lead
[EVALS PER MONTH]
booked evaluations a month at $4,000 to $6,000 each
That practice belongs to my wife, Melissa Nolan, a California school psychologist.
What you get
Pages built for what parents search
Seven pages for your area, one per search: psychoeducational, ADHD, dyslexia, learning disability, autism, college accommodations, independent educational evaluation. Each one answers what the parent typed, so Google charges less per click and the parent sees exactly what they were looking for.
Your area builds up in Google search
Leads come from organic search over time, not just ads.
Google Ads that are already converting
Built on a live campaign that is booking evaluations right now, managed daily.
No warm-up period
Your ads start on a campaign that’s already converting. No learning phase, no wasted spend figuring out what works.
An AI intake assistant
Replies to every parent within a minute, day or night, confirms private pay, collects the basics, and books a consultation onto your calendar. Never answers clinical questions.
You run the consultation
The AI gets the parent to the call with a one-page brief of what they told us. The call is yours.
You control capacity
When you’re full, we pause your ads. You approve your pages. You choose how you hear about leads: email, text or both.
HIPAA compliant intake
No tracking pixels on patient data. Call tracking and a lead log so you see every lead and what happened to it.
You don’t need to give me access to your website, ad account or anything else. Send a photo, your bio and your calendar link.
One additional evaluation pays for months of this.
Pricing
Add money. Half runs your ads, half is my fee.
$200 minimum. Runs until it’s gone. Top up whenever.
$200 runs about a week of ads in your area and usually produces one to two parent inquiries.
No monthly fee. No contract. No setup fee. No per-lead fees, no percentage of your evaluations, ever.
You only pay for ads that actually ran in your area.
One practice per area. When your area is taken, it’s taken.
Who this is for
Licensed psychologists, neuropsychologists and LEPs in California doing private pay assessments for children, teens, college students and adults: psychoeducational, ADHD, dyslexia, learning disability, autism and testing accommodations. Not for practices that bill Medi-Cal.
Every license is verified against the California Board of Psychology or the Board of Behavioral Sciences before a page goes live.
Who’s behind it
Sheffield Nolan, CEO
Built the AI psychoeducational report writer acquired by PAR in 2025. 20 years running paid advertising. Builds and runs every piece of this himself.
Melissa Nolan, Co-Founder and Clinical Director
California school psychologist with a private psychoeducational assessment practice. Co-founder and former CEO of the AI psychoeducational report writer acquired by PAR.